Business Analysis Of Zara, The Leading And The Profitable...

1. Executive Summary This case paper presents the business analysis of Zara, the leading and the profitable brand of Inditex. The case paper’s objective is to discuss whether to update the current DOS/IT infrastructure and evaluate the effects of the upgrade. It presents the IS implementation opportunities and evaluating the effectiveness of the implementation. It concludes by providing recommendations for updating the current OS along with its advantages. The approach to analysis includes looking into the current supply chain processes and exploring the IT capabilities within Zara and proposing an Information Systems plan to enhance the process efficiency within Zara. The analysis reveals a significant but limited use of IT infrastructure in Zara to support several of its key business functions. It also exposes the need to upgrade the current IT infrastructure for sustaining the competitive advantage. The report reveals that though the current IT infrastructure has supported several of Zara’s key business functions but as the company continues to grow there would be a significant pressure on its IT infrastructure to provide sustained benefits in the long term. The recommended solutions include: ïÆ'Ëœ Implementing transaction processing systems and management information systems to facilitate analysis and decision making process. ïÆ'Ëœ Use of centralized architecture for better coordination and cooperation amongst business functions. ïÆ'Ëœ Leveraging use of intranet and extranet withinShow MoreRelatedEssay on The Zara Business Model2190 Words   |  9 PagesIntroduction Zara is the most popular and profitable brand of Inditex SA, the world’s largest retail group. The first Zara store was launched in 1975 in La Coruà ±a, Spain; a city which eventually became the central headquarters for Zara’s global operations. In the beginning the store was named Zobra, but after a while the founder and CEO Amansio Ortega has renamed it to ZARA. The first international Zara store was opened in 1988 in Oporto, Portugal. Since then Zara has expanded its operations intoRead MoreEssay on Zara14845 Words   |  60 PagesSTRATEGIC MANAGEMENT PAPER ZARA Created By: Anggita Sulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 Read MoreZar Fast Fashion : Resource Based View1502 Words   |  7 PagesSTRATEGIC MANAGEMENT â€Å"ZARA: Fast fashion - Resource-Based View† Introduction Resource-Based Theory has been one among the prevailing theories in strategic management (Acedo, Barroso Galan, 2006). As the father of the modern Resource-Based View (RBV), Barney (1991) explored that RBV underlines strategic choice, challenging the organization s management with the essential tasks of identifying and deploying main resources to maximize returns. Correspondingly, Rothaermel (2012:05) defined thatRead MoreZara s Supply Chain Management3096 Words   |  13 Pageschain of Zara 6 - Rules of fashion supply chain management system 7 - The value chain of Zara 8 - Zara information system strategy 8 Conclusion and Recommendation 9 References 10 Abstract This paper presents the unique supply chain management (SCM) system of Spanish garments retailer Zara, the leading and the profitable brand of Inditex group, which empowered to achieve competitive advantage over other fashion retailers in the world. Zara s verticallyRead MoreZaras Supply Chain Managment Essay4787 Words   |  20 PagesZara: IT for Fast Fashion | Individual Case Essay | | BUS 510 Management Information Systems Dr. Y. K. Mortagy | | Mengyang Chen | Fall 2012 | | Table of Contents Abstract 3 Case Summary 4 Business Analysis 5 Generic Strategy 5 Five Forces 7 Value Chain Analysis 9 Implementations of Porter Models 10 Solution Evaluation 11 Cost analysis 12 Benefit Analysis 13 Conclusion and Recommendations 16 References 17 Appendix 18 Exhibit 1 18 ExhibitRead MoreEssay on Zara Fast Fashion Case Study Solution4745 Words   |  19 Pagesfrom the financial point of view. Hamp;M differs from Zara because it outsources all of the production, it is more price oriented and spends more money on advertising. But both companies are based in Europe, are fashion forward at lower price retailers, and have a strong international expansion strategy. Exhibit 6 indicates that the financial results of Inditex and Hamp;M seem to be very comparable. However, a closer analysis reveals that Inditex has enjoyed a competitive advantage in operating metricsRead MoreZara Fashion3014 Words   |  13 PagesStrategic Operation Management Assignment Zara fashion Zara is a clothing and accessories retailer selling stylish apparel at affordable prices, and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet, located near his factory in La Coruna in northern Spain, to sell this overstock merchandise himself. Since then, Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customizedRead MoreZara Business Case15365 Words   |  62 Pages2006 PANKAJ GHEMAWAT JOSÉ LUIS NUENO ZARA: Fast Fashion Fashion is the imitation of a given example and satisfies the demand for social adaptation. . . . The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind. — Georg Simmel, â€Å"Fashion† (1904) Inditex (Industria de Diseà ±o Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by posting net income of â‚ ¬ 340 millionRead MoreZara Five Forces Analysis5583 Words   |  23 PagesThe role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo, Oureuse, Spain E. Gonzalez  University of Vigo, Oureuse, Spain Ruth Avendano Ä University of Vigo, Oureuse, Spain Keywords Market orientation, Competitive advantage, Clothing industry, Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisationalRead MoreZara Marketing Case Study Analysis2876 Words   |  12 PagesZara Marketing Case Study Analysis: Design amp; Development of Integrated Communication Plan for Zara Zara Marketing Case Study Analysis Overview: Introduction   Zara, the world’s biggest retail chain store of Inditex Group was founded by Amancio Ortega in Spain in the year 1975. The most profitable brand of Inditex is headquartered in La Coruna in Spain. The group has global presence in all the continents Asia, Europe, Australia, America and Africa. The business model of Zara is completely based

Plagiarism Is Not The Right Way - 903 Words

Plagiarism has been around for a long time, nowadays it’s easier to tell if someone plagiarizes. Plagiarism is not the way to go it is not worth the risk and definitely has it consequences. Plagiarism is an act or instance of using or closely imitating the thoughts of another author without authorization and passing it as your own (Dictionary.com). Plagiarism is the work of those who are not willing to put in the time and effort it takes to write original content. Which can be a form of cheating which is not respectable and not good for the educating process at all. Instead of learning the material and doing the research and required procedures for the assignment. Those who plagiarize are cheating themselves in the long run, because they are not really learning the information required for their class. Educators intend for students to complete the material provided and trust them to complete their work the right way. I think we can all agree that writing an essay isn’t the most exciting thing to do, it takes a lot of thought and effort. However completing an essay can be a very rewarding feeling. Knowing you worked hard researching and taking the time to produce some good quality material can be motivating. Unfortunately those who choose plagiarism prefer to take an easier route thinking they will not get caught. Taking someone else’s hard work and submitting it as their own is not right. In the end the consequences for choosing plagiarism is not worth it. Why do they doShow MoreRelatedEssay On Plagiarism946 Words   |  4 PagesRenee Hannon Professor Melena Prinzing CIS 50 21 September 2017 Plagiarism in College Work Plagiarism takes various forms. A student may cheat doing something as extreme as purchasing a paper, hiring someone to write a paper or turning in a paper freely provided by a friend. Many students unknowingly commit Plagiarism by failing to properly cite their sources crediting the authors. Still others cite, but plagiarize by coping much too much and writing far, far too little of their own synthesizedRead MoreEssay On Plagiarism1306 Words   |  6 PagesBenjmain Bell Professor Malena Prinzing CIS 50 21 September 2017 Plagiarism in College Work Plagiarism takes various forms. A student may plagiarize doing something as extreme as purchasing a paper, hiring someone to write a paper or turning in a paper freely provided by a friend. Many students unknowingly commit Plagiarism by failing to properly cite their sources crediting the authors. Still others cite, but plagiarize by copying much too much and writing far, far too little of their own synthesizedRead More Plagiarism Essay1189 Words   |  5 PagesPlagiarism For many, many years schools have been trying to stop students from plagiarizing materials. Detecting this plagiarism used to be easy because students only had access to books in the library, magazines, and encyclopedias. However, as the popularity of the Internet increased, so did the number of essays and papers being plagiarized. Students can easily go onto the internet and in no time at all find and essay on their topic of choice. For a certain fee they can buy the essay andRead More Plagiarism and the Internet Essay603 Words   |  3 Pages Plagiarism and the Internet Plagiarism is a major problem in colleges around the world. In a study by the Psychological Record, it was found that at least thirty six percent of undergraduates have confessed to plagiarism (Statistics, 1). Plagiarism is the unethical act of stealing ideas, thoughts, and feelings from others without giving the author proper credit. Today, it has become such a serious issue that there are resources available for teachers to identify plagiarism andRead MoreThe Effects Of Plagiarism1143 Words   |  5 PagesPlagiarism hinders intellectual advancement. The problems of plagiarism have been discussed for hundreds of years. With technologies, plagiarism becomes a fairly common practice in recent years. Plagiarism is actually recognized as a dishonest act from the 18th century when the original literature takes on more value within society. Readers want to read new creations of ideas and words from writers instead of seeing them polish the writings that have already been e mitted. Writers are able at thisRead MorePlagiarism in Research Writing Essay1052 Words   |  5 PagesPlagiarism comes about when a person uses words or ideas from another person’s work but fails to credit the source of the ideas or words. Scholarly work of any nature mainly requires the writing of dissertations, treatises or term papers in the world of academia. Students in institutions of higher learning, as part of the course work, carry out research and present their results in the form of dissertations or term papers. The assignments’ formatting usually follows standards namely the AmericanRead MorePlagiarism : An Ethical Issue1161 Words   |  5 Pages(â€Å"What Is Plagiarism?). When one plagiarizes, they use someone else’s work and present it as their own (â€Å"What Is Plagiarism?†). It’s a very serious offense and plagiarizing can result in serious academic offenses. Plagiarizing is easy to prevent if you familiarize yourself with how to cite properly. Plagiarizing is a very ethical issue for the fact that your copying someone’s work and not giving them the credit for it. According to Krishnamoorthy, copyrightmatters.in website explains: Plagiarism is primarilyRead MorePlagiarism And Its Effects On Students862 Words   |  4 Pagesschool. Online education also opened up the doors for new ways of cheating. Plagiarism is defined as theft of ideas or work from others (Council of Writing Program Administrators, 2003). This can happen either accidentally or consciously. Higher education institutions now prioritize on educating the students on plagiarism to prevent it from happening. Institutions also set penalties when dishonesty occurs. The students’ understanding of plagiarism is critical in averting accidental or conscious cheatingRead MoreCOLL100 QUIZ 21491 Words   |  6 PagesQuestion 1 of 20 0.5/ 0.5 Points What is the location of the page number on any APA formatted page?   A.Top right hand side of the paper and in the header.   B.Top left hand side of the paper and in the header.   C.Bottom right hand side of the paper and in the footer.   D.Bottom left hand side of the paper and in the footer. Question 2 of 20 0.5/ 0.5 Points If the copyright date of a source is not provided then you should   A.simply not include the date in either the reference or citation. Read MoreThe World Association Of Medical Editors1412 Words   |  6 PagesPlagiarism according to oxford dictionary in 1621 was derived from a latin word â€Å"plagiarius† which means â€Å"kidnapper† or abducting .Plagiarism as defined by the Encyclopedia Britannica as â€Å" the act of taking another person’s writing and passing them off as one’s own† without giving credit to the original author (Jawad. F, 2013). The world Association of Medical Editors (WAME) defines plagiarism as â€Å"the use of others published and unpublished ideas or words without attribution or permission and presenting

Marketing Plan in South East Asia

Question: Describe about the Marketing Plan in South East Asia. Answer: 1.0 Introduction: In the era of globalization, the competition intensity has immensely increased in the market. It has become much sturdy for the business organizations to run the business effectively in the market (Jobber and Ellis-Chadwick 2012). Dissimilar business organizations are selling unusual kind of commodities and services to increase their market sales as well as position. This also helps the company to grab the attention of the customers in the market. Additionally, it has been also found that the selection (choice) and preferences of the consumers are also quickly altering with time. Due to this, the sales rate of the creation and services- is speedily declining in the regional marketplace. The other existing business organizations are using special kinds of strategies and techniques to promote the goods and services among the targeted consumers in the market (Homburg et al. 2013). Almost for every big business, organizationpromotion plays the most imperative role. De Mooij (2013) put forward that effective marketing helps the big business organization to amplify the sales as well as the market share of the company in the market. Nevertheless, due to the increase in the competition level, the business organizations are unable to maintain the sales rate in the marketplace. In order to increase the sales of the product and services, the business organization need to implement new marketing plan and framework in the business organization. Through this valuable advancement, the business organization can effortlessly attract both the existing and new-targeted consumers in the market. This study is based on Procter and Gamble. PG is considered as one of the renowned household companies (pgcareers.com, 2016). The company sells its goods and services in more than 180 countries (pgcareers.com, 2016). The company maintains a large chain business in the global market (pgcareers.com, 2016). For this market analysis the manager has mainly chosen tide. In the current days the traditional way of marketing has totally faded away with the advent of time. In current scenario, it has found that in Singapore PG is facing a huge down turn in selling Tide in the market. 1.1 Background of the company: Tide is a detergent, manufactured by Procter and Gamble in the market. The company mainly manufactures goods and services in both the national as well as the international market. Tide was introduced in the market in 1980s. Within a short span of time, tide has gained huge selling rate in the market (Hartley and Claycomb 2013). The market survey also highlights that compared to the other existing brands Tide is much costlier in the market. In Singapore, tide was considered as one of the useful product, which the company used to sell in the market (Pride and Ferrell 2016). Problems facing by the company: However, in the recent days the selling rate has drastically declined in the Singapore market (Demetriou 2015). The marketing strategies which the company is using are not that powerful and effective to magnetize a large amount of consumers in the market. Consequentially, the market share and the sales velocity of the company has affected in the global market. Objectives of the company: The main objectives of the business organization are: To effectively develop the existing product and services in the new market To increase the sales rate as well as the production rate 2.1 Situational analysis: Marketing audit is much advantageous for the accomplishment of the business organization (Hartley and Claycomb 2013).With the progression of time, the marketing trends and approaches are drastically changing in the market. Sometimes, it becomes difficult for the business organization to understand and identify the trends and the opportunities.For every business organization, it has become much important to analyze the market scenario for developing the business in the global market (Terpstra et al. 2012). In order to analyze the exact scenario, the regional marketing manager has mainly focused on the marketing audit. Boone and Kurtz (2013) commented that the marketing audit is an effective approach by which the business organization can easily analyze and review every marketing operations of the business organization. Boone and Kurtz (2013) put forward that through this successful system, the business organization can easily achieve the organizational goals and objectives. Additionally, marketing audit also helps the business organization understand and evaluate every business activity and operation of the business organization. The marketing audit also helps to assess the policies and the effective strategies of the company. Through this effective analysis, the business organization can also easily identify their strength, weaknesses, defects as well as opportunity (SWOT analysis) (Christopher et al. 2013). Additionally, it also helps the company to measure the exact situation and implement strategies to overcome it. Through marketing audit, the business organization can mainly assess the internal as well as external marketing situation (Armstrong et al. 2014). Nevertheless, it also helps to analyze the current marketing strategies used by the company. In the case of Procter and Gamble, in the last few years the corporation is facing a huge downturn in the Singapore market(Fill and Turnbull 2016). The sale rate of tide detergent has severely declined in the market. This has directly created an impact on the market share of the company (Fahy and Jobber 2012). Here the manager has found that the marketing activities and operation, which the company performs, is ineffectively managed by the business organization. The strategies which the company is presently using in the Singapore market is not that much effective (Mullins et al. 2012).Presently, the regulars consumers are switching from one product to the other (De Mooij 2013). Due to technological advancement the choice and demand of the consumers has drastically changed in the market. So, it has become much tough for PG to maintain the sales rate of Tide in the market. Here the main strength of the company that it sells the product with good quality to the targeted customers in the market (Bejou and Palmer 2013). Apart from this, the product has a huge recognition among the customers (Fahy and Jobber 2012). As per the market survey, presently Tide is facing a hard-hitting competition from the other existing detergents in the Singapore market like like Rin, Persil and Uniliver Purex (Peck et al. 2013). Additionally, the rival companiesis also selling same the product and services at same rate in the market. Due to this reason, it has become difficult for the company to create a distinct position among the targeted customers in the market. Nevertheless, the competitors like Rin, Persil and Uniliver Purex are using effective promotional strategies and techniques in order to boost the sales of the manufactured goods and services in the marketplace (Hill 2015). However, the promotional strategies of the other companies are somehow affecting the brand image of the PG in the market (O'shaughnessy 2014). In order to overcome this drastic and unmanageable situation, the regional marketing manager has decided to launch and expand the product in the new market with new marketing goals and objectives. Here the regional marketing manager has decided to develop the product in the Malaysian market as well as in the other countries of South East Asia. By launching the product in the new market, PG is trying to enhance the sales rate as well as the market share of the company in the global market. On the other hand, this will also help the company to grab the attention of both the existing as well as new customers in the market. The Malaysian market is considered as one of the largest market for developing the business and its operation in the market (Hartley and Claycomb 2013). By grabbing this opportunity, PG can easily expand the product cycle in the new market (Shimp and Andrews 2013). For increasing the production in the new market, the corporation has incorporate new and valuable strategies in the market. As per the internal and the external environment, PG has adopted the strategies within the business operation performed by the organization. Moreover, as per the political and the economical situation of Malaysia, the business organization needs to incorporate the marketing plan and strategies in the market (Malhotra et al. 2013). This analysis will help the association effectively build up the business in the market.With the increase in the production level, the business organization can easily enhance its sales as well as the market share in the global market. 3.1 Marketing objectives: In order to develop the business and enhance the sales rate of Tide in the new market, the regional marketing manager has developed and framed certain marketing objectives for PG. The main marketing objective of the business organization is to expand effectively the product life cycle of Tide in the new Malaysian as well as South East Asia markets. In order to overcome the situation, the company is also aiming to enhance the market distribution as well as sales tempo of the company in the marketplace. The company needs to use effective promotional techniques to develop the product in the viable market. On the other, the company is also trying to widen the business in other parts of the country. PG is also focusing to increase the brand awareness among the targeted customers in the market. Moreover, the company is also trying to develop the relationship with the stakeholders of the company. As per the customers choice and preferences, the company is trying to encourage the product and services in the new marketplace. As per the marketing objectives, the business organization also needs to incorporate successful strategies and techniques within the organization. 4.1 Marketing theories and models: In order to expand the big business in the market, the business organization needs to incorporate valuable theories, techniques and framework within the organization. 4.1.1 Marketing mix: Chari et al. (2013) commented that the marketing mix or mix marketing is considered as one of the effective marketing tool. There are mainly seven Ps of marketing, which will help PG to extend the business effectively in the new market. The seven Ps are namely product, price, promotion, place, physical evidence, people and process. Figure: Marketing Mix Product is basically the item which the business organization launches in order to meet the needs and the satisfaction level of the consumers in the market (Lorette 2014). In this particular case, it has found that the PG is going to launch an existing product and services in the new market in order to amplify the sales as well as the market share of the company in the marketplace. The market situation and trends highlights, pricing are fixed for a particular product and services in the market (Bejou and Palmer 2013). As the company is launching the product in a new market, so the business association needs to keep the price of the tide detergent average in the market.This will additionally help the corporation to attract large amount of regular consumersin the market. In order to increase the sales rate of the tide detergent, the corporation needs use unique promotional strategies to grab the concentration of large targeted consumers in the market. East et al. (2013) commented that through this effectual initiative, the business association can easily influence the purchasing behavior of the customers in the marketplace. In order to enhance sales, the company also needs to manufacture the product in different places of one particular area (Fahy and Jobber 2012). In addition, it will also help the customers to collect the goods and services from the nearest stores. The connivance (physical evidence) of the customers, the company needs to sell the creation and services in the market. This will help the corporation to enhance the market as well as sales of the product in the marketplace (Wilson and Gilligan 2012). Before launching the new product and services in the market, the big business organization needs to assess the choice and preferences of the patrons(people) in the market. This will help the company to put into practiceuseful strategies to attract the customers from the new market (Ryan 2014). Fill and Turnbull (2016) commented that by implementing effective process, the business organization could easily manage and operate every operation and activity effectively in the market. This will additionally help PG to grow the business in the accurate way in the new market. 4.1.2 Ansoff matrix: The Ansoff matrix is an effective planning tool, which provides an effective framework to the business organization (Ryan 2014). This framework helps the company to incorporate proper strategies for developing the business in the future. Hill (2015) put forward that Ansoff matrix mainly deals with four major elements namely market penetration, market development, product development and diversification. Figure: Ansoff Matrix To enter the new Malaysian market, the business organization needs to incorporate effective strategies to place the product and services effectively in the marketplace. This will help the corporation to magnetize the large amount of regular consumers in the market. By using unique techniques and procedure, the business organization needs develop the position of the product in the market (Demetriou 2015). By incorporating proper promotional strategies the business organization can easily create awareness product among the targeted customers in the market. This will help the corporation to develop the new product in the market. Moreover, it will also help to attract both the new as well as the accessible customers in the market. In order to increase the sales of the Tide detergent, the business organization needs to diversify the product and services in the market. It will also help the corporation to deliver the manufactured goods to the individual consumers in the market. On the other hand, it will also help PG to amplify the sales as well as the market share of the company in the competitive market. 4.1.3 AIDA model: In the present scenario, it has become difficult to retain the customers in the market. With the availability of the product and services, the choices of the customers are rapidly changing in the market (Boone and Kurtz 2013). AIDA is an effective tool for marketing. Nevertheless, in this competitive market it has become much tough for the organization to grab attention of a large amount of customers in the market. AIDA mainly deals with four components namely attention, interest, desire and action (Murdy and Pike 2012). Figure: AIDA Model In order to increase the sales rate of Tide detergent in the Malaysian market, PG needs to incorporate this particular model. By using effective promotional tools and strategies, the organization can easily create awareness among the targeted regulars in the market (Lorette 2014). This will directly help the corporation to improve the sales of the product services in the market. On the other, by using unique strategies the company needs to grow the interest of the customers towards the new product (Tide). The regional manager can use effective promotional activities to grow the interest and the purchasing behavior of the targeted buyers in the market. It somehow influences the purchasing performance of the customers in the market. The market scenario and the trends showcase that the business association needs to espouse marketing strategies in the organization. It influences the customers to purchase the Tide compared to the other existing creation and services in the market. This influences the customers to take effectual actions to acquire the product and services from the market. Additionally it helps the company to raise the sales as well as the market share of the product in the market. 4.1.4 Portersfive forces: Before increasing the business in the new market, the big business organization wishes to focus much more on the industry. In order to analyze the exact market situation the business organization needs to focus on the porters five forces. There are mainly five forces namely, threats of new entrants , threats of the substitute, bargaining power of the buyers, bargaining power of the suppliers and the industry rivalry (Shimp and Andrews 2013). Presently, the regional manager has found that there are several other companies, which are entering in the Malaysian market to extend the business in the market (O'shaughnessy 2014). As per the new product launch, the customers are rapidly switching from one product to the other (Rin, Persil and Uniliver Purex) in the market. In the case of PG, the bargaining power of the customers is much dominating. The customers are not that satisfied with the quality of the product and services, thus they easily switch over from one brand to the other. Nevertheless, the bargaining power of the suppliers is less compared to the power of the buyers. From the market survey the manager has found that the rivalry company of PG is Johnson Johnson, Uniliver and Kimberly-Clark Corporation. The marketing scenario also highlights that the company needs to incorporate strategies and marketing plan within the business organization. 4.1.5 Marketing framework: Figure: Marketing framework Here Shimp and Andrews (2013) has put forward that before launching the manufactured goods in the market, the business organization needs to develop the organizational goals and objectives. Moreover, by keeping in mind the organizational goal, PG needs to incorporate effective strategies within the organization. It will help to manage every operation in the proper way. In the current situation, the organization also needs to identify the targeted customers in the marketplace. In order to grab the attention of the customers, the company also wants to offer special discounts to the customers. By implementing new strategies, the company can easily develop the brand image among the targeted customers in the market. In order to grab the attention of the buyers, proper medium should be used in order to reach the targeted customers at the accurate time and place. Nevertheless, the company also needs to adopt marketing strategies to boost the sales of the existing creation in the new market. The achievement and the breakdown of the business organization are exclusively depends on the marketing strategies and the technique implemented by the company in the market (Pride and Ferrell 2016). The Malaysian market is considered as one of the largest for developing the business and the market share (Pride and Ferrell 2016.). 5.1 Marketing strategies and programs: Here the regional manager has found that the marketing trends are constantly changing with the change in the demand and the choices of the targeted regulars in the market. The customers have become much conscious and aware of the marketing trends and the approaches in the market. The customers also have sufficient knowledge about the new media marketing trends in the market. By analyzing the market analysis, PG needs to develop new marketing plan for expanding the business in the new market. Effective marketing strategies help the business organization to mature and enlarge the business in the cutthroat market (Clancy et al. 2013). In order to enhance the sales of the tide detergent, the big business organization needs to conduct effective awareness programs to achieve a large number of targeted patrons in the marketplace. This will help the business organization to directly influence the purchasing behavior of the customers in the market. Effective marketing helps to increase brand awareness in the market (Shimp and Andrews, 2013). This helps the business association to acquire unique position in the viable market. Through this helpful approach, the big business organization can easily increase the sales of the existing product in the new market. Marketing strategies: Word of mouth marketing: The market process has drastically changed in these days. The word of mouth is considered as the most effective marketing strategy (Bejou and Palmer 2013). By focusing more on this strategy, the business organization can easily create awareness among the new-targeted customers in Malaysia and South East Asia. Additionally, the word of mouth marketing also influences the buying behavior of the consumers in the market. This will directly help PG to improve the sales of the Tide detergent in the market. Viral marketing: By using effective ways, the business organization constantly delivers creative ideas to capture the interest of the large targeted consumers in the market (Wirtz et al. 2014). However, it helps the company to retain the customers in the market. In comparing with the present scenario, the viral marketing also helps the organization to acquire a unique position in the minds of the customers. PG needs to focus on this marketing strategy so that it can easily get in touch with the large amount of consumers in the market. Nevertheless, this marketing helps the business organization to gain additional benefit compared to the other existing companies in the market. Online marketing: In the current situation most of the business organization gives much preferences on the online marketing. Online marketing is generally considered as the modern marketing. This is generally done with the help of internet. By using simple strategies, PG can easily create awareness among the customers in the market. Direct marketing: In order to get success in the competitive marketplace, the big business organization needs to focus on advertising as well as marketing. These are the two main effective tools by which the business organization can grab the attention of the existing and the new customers in the market. Direct marketing can be done through various ways for example the company can reach the customer directly for door-to-door selling or distributing the sample of the product in the market. Through this effective advancement, the business organization can reach the customers directly in the competitive market (Carola and Money 2015). As this is a new market, PG also needs to incorporate strategies for direct marketing. Social media marketing: In the 21st century, the social media advertising is considered a one of the fastest and effective marketing tool (Murdy and Pike 2012). It has been found that in the present scenario, the common mass is much inclined towards the social media marketing. So in order to enhance the sales rate of Tide detergent PG needs to focus on the social media-marketing tool. Through this, the business organization can reach large amount of consumers at any time (Fill and Turnbull 2016). The social media marketing is mainly done through Facebook, Twitter, Instagram and LinkedIn. Promotional marketing: In order to grab the attention of the customers, the big business organization needs to conduct promotional activities to manipulate the buying actions of the consumers in the market. Additionally, through this approach the business organization can also gain additional benefit in the market. Demetriou (2015) put forward that by arranging various contests and distributing coupons, PG can easily manipulate the purchasing behavior of the targeted regulars in the marketplace. 6.1 Marketing monitor and control: In order to expand the selling more vastly in the new marketplace, the business association needs to effectively monitor and control every business operation and activities of the organization. Through this initiative, PG can easily grab different marketing opportunities. With the span of time, different business organizations are using different kinds of tactics to retain the targeted consumers in the market. Moreover, as per the marketing trends, the business organization also needs to incorporate new strategies in order to maintain and hold the position in the Malaysian and South East Asia market. The achievement and the breakdown of the business organization is directly depend on the how the organization can effectively manage every activity in the competitive market. The market situation showcase that PG also need to balance and control every operations and activities of the organization. On the other hand, it has been also found that for performing the activities the business organization needs to incorporate new strategies and techniques within the company (Czinkota and Ronkainen 2012). Nevertheless, the business organization also needs to give much emphasis on the actual need and preferences of the patrons in order to develop the industry in the new market. As per the feedback of the customers, the business association needs to put into operation the changes in the organization. Moreover, by taking effective measure and actions the business organization can easily control all the activities and operations in the market. 7.1Conclusion and Recommendation: From this study, it can be concluded that the presently due to declining share market the business organization is trying to enlarge the selling in the new market (Malaysia and South East Asia). In order to inflate and widen the commerce in the market, the big business organization needs to implement effective marking plan as well as marketing strategies and techniques for raising the business in the market. However, there are several rivals of PG in the global market, which are giving tough competition to the company. As the new market trend, the business organization needs to grow the production in the marketplace. This will help the corporation to overcome downturn of the product line in the market. Recommendation: Need to focus on the current marketing trend Need to focus on the pricing strategy Implementation of the effective strategies and techniques Value creation through brand awareness Need to give importance on the customer feedback Reference list: Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Bejou, D. and Palmer, A., 2013.The future of relationship marketing. Routledge. Boone, L. and Kurtz, D., 2013.Contemporary marketing. Cengage Learning. Carola, H. and Money, K., 2015. Responsible Marketing Strategies: New Challenges and Opportunities. 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East, R., Wright, M. and Vanhuele, M., 2013.Consumer behaviour: applications in marketing. Sage. Fahy, J. and Jobber, D., 2012.Foundations of marketing. McGraw-Hill Education. Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and participation. Green, K.W., Whitten, D. and Inman, R.A., 2012. Aligning marketing strategies throughout the supply chain to enhance performance.Industrial Marketing Management,41(6), pp.1008-1018. Hartley, R.F. and Claycomb, C., 2013.Marketing mistakes and successes. Wiley. Hill, B., 2015. The Importance of Marketing and Communication. Homburg, C., Kuester, S. and Krohmer, H., 2013.Marketing management: A contemporary perspective. McGraw-Hill Higher Education. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Lorette, K., 2014. The importance of marketing for the success of a business. Malhotra, N.K., Birks, D.F. and Wills, P., 2013.Essentials of marketing research. Pearson. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Murdy, S. and Pike, S., 2012. Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis.Tourism Management,33(5), pp.1281-1285. O'shaughnessy, J., 2014.Competitive Marketing (RLE Marketing): A Strategic Approach. Routledge. Peck, H., Christopher, M., Clark, M. and Payne, A., 2013.Relationship marketing. Taylor Francis. Pride, W. and Ferrell, O.C., 2016.Foundations of marketing. Cengage Learning. pgcareers.com , 2016, Official Website of Procter and Gamble, Available from: https://pgcareers.com/ [ Accessed on: 25 May 2016] Ryan, D., 2014.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Shimp, T. and Andrews, J.C., 2013.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Terpstra, V., Foley, J. and Sarathy, R., 2012.International marketing. Naper Press. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge. Wirtz, J., Tuzovic, S. and G. Kuppelwieser, V., 2014. The role of marketing in today's enterprises.Journal of Service Management,25(2), pp.171-194.

Location factors for business Essay Example Essay Example

Location factors for business Essay Example Paper Location factors for business Essay Introduction All businesses, whether they produce goods or service, have to decide where to locate. This can depend on the fact that the firm wants to be closer to its target audience or produce the goods at a location where it is cheapest, it can be also linked to the business environment and other reasons aspects of the business which would affect the location of the firm.Demography:This is were the size of the population and the changes in the population are taken into consideration and studied in depth. Many businesses, mainly businesses which are included in the service sector are influenced by the demographic factor. For example on the south coast of England, Bournemouth has the highest percentage of elderly people living there, and that is the highest population in UK of the elderly situated in one area. Si this attracts people to Bournemouth to retire for to main reasons which are its climate, and the services businesses have in offer therefore there are many businesses which specialise i n providing the elderly community with goods and services best suited for that target audience.Seen as compulearn is also partly linked to the service sector it will be looking into demography because Compulearn also does services and thereby will need to look into the number of the population which in this case will be the population of Hounslow which is 212341, and it will need to look I will look into the changes within the school.Infrastructure:The infrastructure is the built environment such as the roads, factories, schools, railways, airports, houses and hospitals. The infrastructures of an area will affect the location of businesses. Most businesses tend to buy or rent premises which already exist; this is because it is cheaper than building a whole new factory for business. For example, a business thinking of setting up a shop may want to set up in an area were many other stores would exist and many customers. A larger business however may look for a location with good housi ng, school and leisure facilities for employees.There are also a few businesses which would prefer to build on Brownfield or Greenfield sites. Brownfield sites are sites which locate availability for industrial buildings or house. Greenfield sites are locations available for industrial or residential buildings, however the Greenfield site will agriculture or on developed piece of land which has never been built on before. These businesses may lose out when locating in Greenfield or Brownfield site. This is because Greenfield and Brownfield sites because it will have to pay more due to water and gas pipe fixing and electricity and phone connections and so on. However there are some advantages to having Brownfield and Greenfield sites because businesses are abler to build the infrastructure for the business and so the infrastructure will suit the businesses every requirement. None of this will be required of compulearn will be locating at Bell Road, Hounslow, Middlesex electricity and telephone will have to be paid for.Labour:Availability of employees in the area is vital. Businesses need to research on the availability of suitable employees in that area for the business; this involves employees having the right set of skills for the for example knowing how to program in c++(Computer language) or HTML (Website Language Short for Hyper text mark up language) this would save the business money because the business would not have to send the employee on a course which would cost a substantial amount of money. To do this I must.1. Consider the population statistics in the area2. The number of people who are looking for jobs3. The skill that workers will need to have4. The wage or salary that people in that area will expect.Many businesses locate their business in that area’s which would benefit them the economy. For example businesses may situate in places such as UK because the total cost of hiring employees will be lower and UK labourers is well educated an d trained for jobs. Compulearn will have employees because it will need more than on teacher to help classes also we will need teachers with different skills so that every course has a teacher that is specialised in the field.The cost of premisesIts important that businesses have premises, this for businesses can be quite cheap or very expensive, the cost of the premises can vary enormously depending upon their availability, and this is all to do with land. Businesses wanting to be closer to customers would therefore would be extremely expensive and could have down fall in production , land is cheaper further out of the capital city because there is more land available, however this means that there isn’t a thrive in mass production and consumers are more likely to be in the cities where all businesses prosper. Compulearn will have to pay mortgage to the bank.The availability of premisesThere isn’t much availability of premises and the ones that maybe very expensive su ch as city centre sites will be quite expensive for businesses and only those who can really afford to splash out will be able to afford these sites. The sites will also need to be the right size for the firm, for example a small local convenient store wouldn’t need premises as big as Tesco’s or Asda to locate. Also out of town developments are more popular now then ever before. Compulearn will need to have a decent size premises, a decent size premises is 15m x 15m.Where the suppliers areFor some businesses locating near the suppliers is necessary because the products needed to be produced maybe large and transportation will be expensive. For the businesses and thereby, locating the business near the suppliers is cheaper, or in other cases the firms need to be closer to the natural resources and will have to locate somewhere suitable for the business to be close to the natural resources. Compulearn suppliers will be on the internet this known as E-commerce. Compulearn will not need to be closes to the suppliers because all the products will be delivered to the location of the business Bell Road, Hounslow, Middlesex.Where the customers areCompulearn will need to locate near the customers; because this is the best way for Compulearn to be known and attract more customers this will boost our profits. Seeing as Compulearn will be locating in an area of London with a unemployment rate of 2.6% of the population being unemployed and 5% being unemployed for 2 years or more. This would be good for my business because they could start my course and get themselves a high paying job.Where the competitors areOften businesses will locate near their competitors. This is because they can compete in the market; however some business may stay away from competitors so customers have less choice and will have few options. For example compulearn will be locating further enough so that we are able to be the only one in that area with a computer teaching business but close enough to provide competitive prices to compete with other businesses in Hounslow, all businesses need a USP. This means a unique selling point where no other business can take over, this unique selling point will help the business attract the customers needed for making a profit.To do this businesses need to attract the customers needed for making a profit, to do this businesses need to identify competitors, and identify their own unique business and what makes their business special from the competitors. Compulearn has identified potential competitors which are other businesses running in Hounslow. We will be offering services to consumers. Compulearn sells services that will teach the consumer how to use a computer or how to code in c++ which Learn direct do not teach. We will be able to get you a degree in the language so that you can get a job. This is one of our unique selling points which we will use to our advantage.Some businesses my need to locate near roads, railway s and ports; this links to infrastructure because the roads and rail ways and ports are the built environment of the firm. A business needs to have good transport links for the products to be consumed by customers; the customers need to get the products quickly so the company bring more products in. This way more products will be sold and the money can be reinvested back into the business.They also need good transport links so the customers can easily get to the location of the business and buy the products and because Compulearn is near two major tube stations then we would obviously sell more of our learning packages to the people that need it, this will increase our profit which we could then use to help forward the business, like buy another store in another prime location so that we would be able to make more of profit and also a bigger share in the market. The good transport links makes it easier for our customers to get to us and also easy to find us.ConclusionLocation to com pulearn is important because even though the business may have the perfect service which will fill the demands of customers, if the location is not right, the business will loose out and if we loose out on customers then we will not be able to keep up with the rent of the property and would mean that we would need to cut back on costs which would lead to less courses being taught and less customers coming and a lower customer satisfaction. A business such as compulearn who is a small partnership needs the right location for the business because without the right location the business will not survive.The right location for the business will be in a area that has a low employment and is need for education. Our business will be the best way for the area to regenerate itself. If the business does not get potential customers the business will again loose out and will not make enough profit for the business to on and wil have to close down, because there is not enough consumers available because of the location. For compulearn being a vibrant area will help the business substantially also the business will be able to advertise by using word of mouth advertising and by this the profits of compulearn will increase. Location factors for business Essay Thank you for reading this Sample!